ALTUM
ALTUM
NATURAL RECONSTRUCTION
NATURAL RECONSTRUCTION
WONDER HAIR
WONDER HAIR
Hair is continuously exposed to oxidative stress caused by free radicals that are generated, among many factors, by exposure to UV rays and heat treatments, resulting in ageing and weakening of the hair fibres. Also, the search for beauty sometimes leads us to expose our hair to stress from environmental damage, chemical and heat treatments, with consequent weakening of the hair fibre and loss of elasticity and shine.
Thanks to MYOM scientific research
A NEW RECONSTRUCTION ROUTINE IS BORN
A REVOLUTIONARY, UNIQUE AND INNOVATIVE SOLUTION RICH IN ACTIVE NATURAL PRINCIPLES and carefully selected ingredients.
The ALTUM treatment created by MYOM ACTS FROM THE INSIDE OF THE HAIR SHAFT TOWARDS THE OUTSIDE, giving strength and shine to even the most damaged hair.
ALL OF THIS WITH JUST 5
MINUTES OF TREATMENT
THAT LASTS PERMANENTLY
ALL OF THIS WITH JUST 5
MINUTES OF TREATMENT
THAT LASTS PERMANENTLY
5 BENEFITS IN 1 SINGLE PRODUCT
5 BENEFITS IN 1 SINGLE PRODUCT
LEAVE IT ON FOR 5 MINUTES
5 DEEP ACTIONS
5 TIME FASTER
5 NATURAL ACTIVE INGREDIENTS
1 SINGLE PRODUCT: ALTUM MYOM
1 PRODUCT – 5 ACTIONS
1 PRODUCT – 5 ACTIONS
DEEP HYDRATION RITUAL IN THE SALON
CHEMICAL DAMAGE PROTECTION
HEAT DAMAGE PROTECTION
MECHANICAL DAMAGE PROTECTION
DEEP RECONSTRUCTION THAT WORKS ON THE INSIDE AND ON THE OUTSIDE
VALUE OF ACTIVE INGREDIENTS
VALUE OF ACTIVE INGREDIENTS
Thanks to MYOM scientific research and our ability to evolve, we have developed a brand new hair reconstruction line with 100% VEGAN, WITH VEGETABLE KERATIN AND SILICONE FREE, which makes it possible to reduce application times in the salon and at home while ensuring maximum results in a single gesture and with the utmost simplicity.
ALTUM – THE ONESTEP RECONSTRUCTION, BASED ON SODIUM HYALURONATE, MURUMURU BUTTER AND VEGETABLE KERATIN
Altum acts inside of the hair shaft by reproducing the lack of keratin with a plant alternative able to protect the hair from the chemical processes of the salon and reduce the damage caused by excessive force and heat applied to the hair.
Thanks to an exclusive BLEND OF COPOLYMERS, ALTUM is able to act both inside and outside the hair cuticle, restoring the hair to health and protecting it from future damage.
SODIUM HYALURONATE
SODIUM HYALURONATE
is a sodium salt derived from hyaluronic acid. Sodium Hyaluronate coats the hair, retains water and prevents the hair from drying out, thus ensuring the effect of the active ingredients is long-lasting.
MURUMURU BUTTER
MURUMURU BUTTER
is rich in lauric, myristic and oleic acids. Murumuru is a butter with nourishing and moisturising properties due to the high concentration of low molecular weight fatty acids; it promotes volume and frizz control.
VEGETABLE KERATIN
VEGETABLE KERATIN
Is composed of amino acids from wheat and soy and a range of carefully selected pure amino acids (Arginine Serine Threonine). Vegetable keratin increases hair strength and elasticity, improves combability and reduces damage caused by excessive force applied to the hair.
AMINO ACIDS
AMINO ACIDS
In addition to penetrating the cortex, the amino acids also have an antioxidant function that protects the hair from oxidative stress caused by free radicals generated by exposure to UV rays and heat treatments.
COPOLYMER
COPOLYMER
A copolymer complex (HYDROGENATEDCASTOR OIL/SEBACIC ACID COPOLYMER) is designed to seal hair scales that have been damaged by chemical treatments, by cementing them together and thus smoothing the hair fibre.
Its high refractive index, in combination with its smoothing action, helps to make the hair shine.
PRODUCT LINE
myomhaircare
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